Merchandising is a critical element to the success of a retail store and time time you need to rearrange product displays. Large retailers commonly employ full-time merchandise managers who are responsible for implementing strategies and rearranging merchandise as necessary.
Location of products displays within the store and placement on shelves or in displays are key features of merchandising. Merchandise rearrangement has a number of benefits for retailers.
One of the most basic reasons companies rearrange merchandise is to give their stores a fresh look. This keeps current customers coming back to the store. In lieu of a lot of new products, rearranging merchandise presents a new look that causes regular customers to think they are getting a new experience. Some shoppers don’t go through the whole store on each visit. Turning over merchandise exposes them to more of your products, possibly increasing sales volume.
Retailers periodically hold sales promotions in certain departments or for particular products to get rid of excess inventory or to drive more traffic. This may require rearranging of merchandise to better display the sale items. End caps and special displays are common places where sale items are merchandised. Once the sale items sell, the products get rotated again to their prior setting or to promote another new sale.
Some retailers rearrange product displays routinely as part of rebranding or maintaining their existing brand image. Monthly rearranging of merchandisers and transitioning of color schemes were integral to building a fresher, more appealing style to go along with the company’s emphasis on value pricing. Turning over merchandise and having hot, trendy products are common to some retail brands.
Seasonal product displays
Many retailers sell seasonal products that only have high demand for temporary periods of time. Back-to-school sales take place a couple months prior to the start of each school year. Retailers display school supplies together in one area. Holiday sales are another constant. Some retailers carry clothes that are only in demand during warm or cold seasons. The retailers rearrange merchandise to prominently display these hot items when they are in demand and to reset other merchandise when the season ends.
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